The Upcycling Booth
Own the flow
For Vopak, we organized ‘Own the Flow’ in Antwerp, a three-day program for their global management. As an essential part of a multi-year strategic trajectory, the primary objective was to launch and anchor the new corporate direction. Through creative sessions and workshops, the strategy was made tangible, resulting in profound insights, strong connections, and a shared sense of ownership over the organization's future.
"What an amazing project! We created an interactive program where we could tackle important topics in a fun and creative way. It was inspiring to be part of this, and see our vision come to life!"
Begüm Saker
| Project Manager
Translating strategy into practice
A theatrical touch
The program took place at extraordinary and unique locations across Antwerp, including the historic Handelsbeurs. A custom-made theaterpiece, conceived and produced by OVAL, brought the company's values and opportunities to life, immediately followed by in-depth workshops. These sessions were closely linked to the scenes, giving the discussions a unique dynamism. This ensured a powerful and tangible translation of the strategy into practice. Additionally, the three-day program consisted of creative workshops with AI integration, various dinners, and a festive closing evening.
