Persil, Henkel
One bold story, brought to life with pure emotion
The Neue Klasse is one of the boldest leaps in BMW’s history. To do this milestone justice, we created BMW 360. A live experience built around a simple idea: the future of mobility can only be understood by seeing the full perspective.
Through a carefully crafted narrative connecting design, technology, sustainability, performance and emotion, we translated BMW’s vision into a story people could truly feel. Supported by a thoughtfully designed scenography, a bespoke live score and a series of highly exclusive vehicle reveals, the result was a 45-minute journey that made BMW’s new era tangible, emotional and unforgettable. A privileged glimpse into BMW’s future, before the rest of the world.
96%
overall satisfaction score
5.000
guests
"BMW’s new era cannot be explained through a single innovation or a single vehicle. The challenge was to weave every facet into one coherent story. By combining strategic storytelling, thoughtful scenography and a powerful live score, we created an experience that allowed guests to see and feel the full perspective."
Annick Nees
| Client Service Director
Ready for
goosebumps?
The perfect harmony
Mickael Karkousse composed an original score specifically for the occasion. Performed live by Mickael and his musicians, seated among the audience, the music became part of the scenography itself. Combined with the minimalist visual environment, it created a sequence of goosebump moments. After the final reveal, the experience continued with a culinary journey created by four Michelin-starred BMW Friends.
Bringing BMW’s new era to life, from script to screen.
The concept of 360 became the backbone of the entire experience. Rather than focusing solely on car reveals, we developed a narrative that connected every dimension of BMW’s new era into one coherent story.
We took charge of the complete content production, from the show script and filmed content to exclusive vehicle shoots and ambassador interviews. A complex challenge that resulted in a perfectly paced live experience.
