got2b, Schwarzkopf

Showing that being on trend doesn’t mean buying new
Fashion trends come back around every 20 years. So why throw away what might be back in style tomorrow? For Perwoll, we brought this idea to life during Copenhagen Fashion Week with "The Comeback Collection": a curated brand experience celebrating fashion that lasts. In an exhibition-style setting, brand ambassadors, influencers and press explored the return of iconic trends through immersive content spaces, from the Comeback Gallery to the Little Black Dress area and Museum Shop. At the heart of the experience: a live fashion show by sustainable stylist Victoria Lee, reinterpreting iconic looks from different decades.




“Seeing visitors truly engage with the experience and create content that spreads across social media and into the press shows the power of culturally relevant live experiences.”


