Henkel - Perwoll
Turning pop culture moments into meaningful brand experiences
As one of got2b Germany’s international activation, the brand connected its product world with a major global music event and a highly culture-relevant moment.
21 German creators experienced professional styling inspired by iconic pop-culture looks, using got2b to reinterpret these inspirations through their own individual style. The activation positioned the Brand at the intersection of music, culture and beauty – showing how cultural moments can inspire personal expression, while got2b enables everyone to create a look that feels uniquely their own.
21
creators
3
days
“We didn’t want got2b to simply show up at a major cultural moment. We created an experience that extended across the entire London journey – bringing together music, culture, personal expression and the energy of the city.”
Hannah Rippen
| Junior Project Management
