One strange screening
#RethinkFashion – Perwoll at Berlin Fashion Week
Perwoll’s brand activation at Berlin Fashion Week went far beyond a simple product presentation. Under the motto “#RethinkFashion,” the booth became a place where fashion, sustainability, and creative experimentation intertwined. Visitors not only experienced the introduction of the new “Perwoll Renew Blütenmeer” detergent, but they also had the chance to win product samples in an interactive claw machine activity. A major highlight was the limited edition Perwoll sweaters, created in collaboration with designer Rebekka Ruetz. Kilian Kerner’s jacket, exclusively designed for the event, captivated attendees. It was a place where fashion wasn’t just worn but reimagined.
The Show.
For real.
We care for fashion.
For real.
Berlin Fashion Week was used by Perwoll to raise awareness about sustainable garment care. At the booth, not only were the latest products presented, but unique designer pieces were also showcased. Visitors had the opportunity to engage directly with experts and learn more about fashion and sustainability. Through creative collaborations with designers such as Rebekka Ruetz and Kilian Kerner, Perwoll made a strong statement for Fashion Care and Fashion Sustainability.
+4.000
visitors
50
exclusive sweaters
“Berlin Fashion Week was the perfect platform to introduce the new Perwoll Renew Blütenmeer while showcasing sustainable fashion care solutions. Our creative collaborations and interactive activities captivated visitors and inspired a more conscious approach to fashion.”
Mara Jade Maibach
| Project Management
