A 360 experience driven by emotion
A brand experience inspired by beauty and nature
For Nordberg Medical, the ambition was clear: create an exclusive experience that would firmly establish the brand’s territory at Beauty Through Science 2026 in Stockholm. Inspired by Swedish nature, regeneration and the world of Julaine of Sweden, we created Awakening Beauty: a premium brand experience that extended beyond the congress itself. From concept and locations to production, catering, design and guest management, OVAL orchestrated every detail.
180 guests
across two exclusive dinners
7
artistic performances
A journey beyond the congress
The experience unfolded across four carefully curated moments, taking guests from a warm welcome in Stockholm to an exclusive dinner experience, a premium gala setting and the BTS congress itself. Each touchpoint was designed to feel personal, sophisticated and connected to Nordberg Medical’s brand world. Together, they created a seamless journey where hospitality, storytelling and atmosphere came together to leave a lasting impression.
