Partner for events
A stage For Every You in Barcelona
“There’s a hairstyle for every you.” That’s the simple, positive and empowering message Schwarzkopf wants to send out to anyone who’s ever looked in the mirror. OVAL brought that message to life in Barcelona. Before the crowds gathered at Primavera Sound festival, we created a full brand experience around self-expression in a striking architectural venue - the house of late sculptor and architect Xavier Corbero.
200
guests
4
(sub)brands
What made this event stand out was the meticulous branding across every single activation. This perfectly drove maximum media value, making the Schwarzkopf brand the unmistakable star of all generated content.
Lizzy Enthoven
| Senior Account Manager
