Advertising reinvented
The leader in premium color care
In March 2025, Schwarzkopf launched Creme Supreme with an exclusive one-day event at the historic Villa Stella Rheni in Bonn. Designed for 40 select guests—including influencers and their bonding partners, internal stakeholders, media representatives, and retail partners—the immersive experience marked a new era in hair coloration. The launch introduced Creme Supreme as a premium innovation within the L3 segment, combining cutting-edge hair science with sensorial self-expression. From a digitally animated AI invitation to a curated program of interactive rituals and styling sessions, every moment was crafted to embody the theme: Renaissance of Color.
#1
successful event for Henkel Consumer brands
7 hours
of immersive interaction and true brand bonding
“We succeeded in translating the brand’s core values and the product’s unique benefits into interactive moments—allowing guests to not just experience, but truly internalize what Creme Supreme stands for.”
Sonja Reddig
| Creative Director
