Observatory Paris Montparnasse
Bringing fiber closer to people
As Belgium’s leading telecom provider, Proximus is rolling out fiber across the country. But infrastructure alone doesn’t build excitement.
OVAL helps Proximus bring this technological shift closer to people through engaging, street-level experiences that make fiber tangible, understandable and memorable.
From traveling roadshows to playful data-driven activations, we turn complex technology into moments of connection with residents across Belgium.
Fiber on the Go
We launched "Fiber on the Go," a unique roadshow traveling through various cities, informing residents in a playful way about the benefits of the latest fiber technology, while surprising them with an innovative and impressive display.
Actor-technicians humorously demonstrate from the van how the cables are laid and activate the ultra-powerful fiber with the press of a button. During the tour, they regularly stop for breakdance shows, and passersby can check if fiber is available in their area.
With this campaign, Proximus aims to leave a lasting impression and inform residents that fiber, Belgium's most stable and fastest internet, will soon be available in their neighborhood. OVAL ensures that this message is delivered in an engaging way.
20
months
+100
cities visited
Catch the Fiber
We also created "Catch the Fiber", an eye-catching, interactive vending machine that turns data capture into a fun, rewarding experience. Visitors simply enter their details and instantly receive a capsule filled with a cool gadget.
But that’s not all. Inside, they’ll discover a participation form, complete it, drop it in the collection bin, and they’re in the running for premium prizes like a laptop, a TV or even a PS5.
Playful, surprising and impossible to ignore, ‘Catch the Fiber’ transforms engagement into excitement, and curiosity into conversion.
+40
On-site activations
+100
leads per event
