Advertising reinvented
The Games have started in the airports
As an official partner of the Paris 2024 Games, Groupe ADP enlisted OVAL to provide travelers, employees, and all companies within the airport community with a festive, sustainable, and inclusive Olympic experience.
With the concept: “Paris Aéroport opens the doors wide to the Games,” aligned with the identity of both the airport and the Games, OVAL designed a 360° internal and external campaign to contribute to making this historic event a true success.
Our initiatives, deeply rooted in the cultural approach cherished by Paris Aéroport, also aimed to leave a lasting legacy for the brand through a transformation and recycling plan for the materials used during the campaign.
Through this partnership, OVAL successfully created memorable moments for the Olympic family, passengers, and the entire airport community, making the Paris 2024 Games an unforgettable experience in the Paris airports.
The experience
For real.
25K
m2 of casing
30M€
gross media value
OVAL x Paris Aéroport, a medal-worthy team
This project represents the culmination of numerous past collaborations, as well as the beginning of a new adventure we’ve imagined together. Rarely have we taken such pleasure in working with teams in a spirit of co-creation, openness, and trust. Together, we’ve created new ideas and formats that bring Paris Aéroport’s ambitious strategy to life. We’re soaring high!
