A 360 experience driven by emotion
A brand experience inspired by beauty and nature
For Nordberg Medical, the ambition was clear: create an exclusive experience that would firmly establish the brand’s territory at the Beauty Through Science 2026 congress in Stockholm. Inspired by Swedish nature and the symbol of regeneration, we created Awakening Beauty—a premium brand experience that extended beyond the congress itself. From concept and venue selection to production, catering, design, and guest management, OVAL orchestrated every detail.
180
guests across two exclusive dinners
7
artistic performances
"The brief was to organize a dinner. But we wanted to deliver a complete hospitality experience, driven by a strong concept throughout the event. Won over by the idea, the client agreed to expand the experience to the entire stay."
Julie Lecoeur
| Client Director
A journey beyond the congress
The experience unfolded across four carefully curated moments, taking guests from a warm welcome in Stockholm to an exclusive dinner experience, a premium gala setting and the BTS congress itself. Each touchpoint was designed to feel personal, sophisticated and connected to Nordberg Medical’s brand world. Together, they created a seamless journey where hospitality, storytelling and atmosphere came together to leave a lasting impression.
